In this insightful episode of AEC Trailblazers, host Valentin Noves talks with Susan Brattberg, Founder and Chief Customer Officer of Global eTraining, a visionary leader in the transformation of education and training for the AEC and manufacturing industries.
Susan brings over 16 years of experience developing innovative learning solutions designed to accelerate technology adoption, streamline workflows, and boost workforce efficiency. Her unique background in sociology, organizational dynamics, and an Executive MBA informs a strategic approach that combines deep industry knowledge with scalable education methods.
The conversation delves into the critical role of training in successfully implementing new technologies in construction and manufacturing environments.
Susan emphasizes a common misconception: that simply purchasing technology will guarantee adoption. "Training is the best way to drive any technology adoption but it’s not just buying the technology and then thinking you can wave a magic wand and it’s just going to roll itself out. It’s not that easy," she explains.
She also shares how Global eTraining supports the full technology adoption lifecycle, from helping companies transition from CAD to BIM, to continuously updating content in response to evolving software and industry standards. Their self-paced Revit course alone offers over 40 hours of comprehensive content, complemented by events and workflows to prepare professionals for industry certification.
Listeners will also gain insight into how the pace of change in the AEC sector is accelerating and why ongoing education is essential to keep teams current. Susan’s leadership philosophy focuses on empowering teams through accessible, AI-driven training solutions that align with real-world workflows, making skill-building an integral part of business growth.
As a seasoned board member, mentor, and industry advocate, Susan highlights the importance of collaboration and relationship-building in education. She also reflects on the cultural and organizational factors that can either facilitate or hinder successful training programs.
Whether you are a BIM manager, HR leader, or C-level executive seeking to maximize ROI on technology investments, this episode offers practical guidance on how strategic training transforms adoption into measurable business value.
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